A MORE FOCUSED SEARCH
Your market starts with a location.
Research the area you can actually serve. Pair a business category with a location and a search radius to give your prospect list a useful boundary.
Explore the app
Define a practical territory
Start with a city, neighbourhood or service area. A sales team visiting prospects may need a smaller territory than an agency working remotely. Choose the area around your own workflow.
Match the category to your offer
A supplier researching restaurants and a marketer researching gyms need different lists. Use the business category that best describes your intended customer.
Expand after reviewing results
Check the businesses returned by the first search. Then adjust the radius or location. A wider search is not a guarantee of more suitable prospects.
Keep a record of your searches
When researching several nearby areas, label each export with its category and location. Overlapping searches may contain the same businesses. Review duplicates before follow-up.
Read the radius guide
